Sunday, April 17, 2016
Now the dust has settled I thought I might set out a few thoughts on the new sale process.
Firstly what worked. I think having the sale open for longer was a definite winner. I wasn't convinced about it all at the start but the fact is that more people got to come and see and buy. I think I was won over when I popped in on the last day of the sale and talked to a mother and daughter who had just bought a card for the daughters bedroom and were so delighted with their purchase.
The one day bun fight just seems so far removed from this.
I think the college were brave to try some different things but some of them didn't work. The main sale day was far too early. I think that's the reason the queue was the shortest it's ever been. There wasn't enough time for people to come to view. No late night opening before the sale started, only 2 days within which to come. The fact that the sale was on Sunday morning, with all the transport issues on a Sunday was a really bad idea as well.
To balance the good and the bad I would suggest next year the college open the exhibition earlier, say Monday or Tuesday, have the exhibition and raffle sales on all that week. Start the sale on the Saturday morning and then keep the sale going for the next 4 or 5 days.
I'm also not convinced that collection day worked. It felt very flat for me not getting the cards you bought there and then. There was also no press because there was no opportunity to show pictures of people holding their cards. Plus it must have been a lot of extra work for the college.
So what about the fewer cards? I'm not sure why the college decided to send out fewer cards to each artist. The gallery could easily have housed another 600 to 700 cards as it has in the past. More cards means more choice and more funds raised.
So a mixed bag really but I think some of the criticism directed at the college is a little unfair. They tried something different and it didn't all work but fair play for trying it.
Posted by pezlow at 9:28 AM